ABOUT

After being selected as a two-tier agency with EDF Energy, we were chosen to help the company develop it’s digital offering to cater to it’s customers in Europe. The aim of the project was to develop a solution to support better communication between B2B and ensure members get the most out of their energy.

Focusing on optimal user experience across a new, fully responsive web platform we were delighted to have been selected for this project after only one month on the digital roster. To support more effective B2B communication, members can easily locate information and ensure their energy use is optimised.

Solution
Content audit for the portal
Develop a content strategy to effectively translate content into digital format
Strategic site architecture mapping guided by UX
Mobile-first wire framing and our collaborative working approach
Fully responsive web templates integrating with the EDF CMS

Kicking off the project in our signature way, our digital marketing and strategy experts reviewed all existing content and developed a content strategy to effectively translator all content into digital format. Following this, new content could be crafted focusing on key user journeys. Moving on to the next stage of the process, our team spent days on-site with EDF, scoping out UX design and prioritising content from a mobile-first perspective. When complete, these wireframes were crafted into flexible responsive templates according the EDF’s strict brand guidelines.

Following great success with the CCS portal, we were selected for additional projects including a Market Insights app, a Home Move omni-channel user journey and mapping project as well as the amazing EDF B2B 5-Year Digital Roadmap.