ABOUT

After impressing the weight loss market leader with our results driven approach, we were selected by Diet Chef to develop a digital marketing campaign with the aim of generating new business, thus increasing sales.

Our digital marketing and strategy experts worked collaboratively with the Diet Chef team to manage a series of creative campaigns including social media, display advertising and an affiliate marketing strategy.

Beginning with a brainstorming workshop, we invited key stakeholders from Diet Chef along to discuss key business objectives to identify the best ways to achieve the goals. The team then went on to conduct keyword and marketplace research to identify opportunities for Diet Chef to take advantage of the marketplace.

Proposing a display advertising and remarketing campaign across the Google Network, this was identified to be the best solution as it had proven to deliver conversions at low CPA’s for similar projects. Working collaboratively our digital marketing and creative team created a bold ad suite which showcased Diet Chef’s core product and discounted offer. Targeted at Diet Chef’s key audience and displayed across websites which they regularly frequented, the campaign was implemented across the network complete with click tags.

Exceeding original objectives, CPA was reduced by 383%, the campaign exceeded sales targets by over 10% and 100% of the original CPA target was achieved in only half of the campaign duration.