ABOUT

Having developed the core Gordon and MacPhail as well as the previous Benromach website, we were over the moon to be selected for the redesign and development of the new Benromach site to facilitate it’s objectives in reaching out to an international audience.

Kicking off the project with several immersion experiences including our famous on site days, our creative team worked in collaboration with graphic and branding agency Stuffcreative ensuring the site mirrored the values of the brand. With our creative team on hand from a technical and UX perspective and our digital marketing and strategy experts advising on the audience, marketplace and best practice, the on-site days allowed the team to map out key user journeys.

Following this, we held several design concept workshops and beginning from a ‘mobile first’ perspective, the team refined the layout for smaller screens at first, working up to tablets, desktops and TV screens to ensure an optimum experience for all users. Employing a mix of intuitive CSS, flexible grids, fluid layouts and automatically resizable images, our developers created responsive designs which accommodated the needs of all users regardless of the device they are browsing on.

“We are delighted with our new website, designed by AD, and also with both the number of visitors to it and the positive feedback we have received since launch. Without a doubt, the web is now our shop window to the world.”