ABOUT

Boasting 2 single malt distilleries (Tomintoul and Glencadam) and with a multi-lingual team on hand, Angus Dundee export whisky to more than 70 countries worldwide. With a growth in demand for single malt whiskies, Angus Dundee selected us to redesign and develop a visually stunning and technically sophisticated suite of websites for Angus Dundee and both its distilleries.

Project Requirements
Increase brand exposure with the aim of increasing new enquiries from potential trade customers
Increase loyalty and lifetime value of current customers
Reach out to both retailers and importers around the world
Clearly communicate the values of Angus Dundee with a focus on customer services and building long-term relationships

After researching the business, the marketplace and the competitive environment, our team identified opportunities for future growth. Research uncovered the opportunity to enhance the existing link building strategy with each brand supporting the other alongside integration with the brand’s social media channels.

Our design team worked hands on with the team, getting to grips with the likes, dislikes and challenges of the current website as well as objectives of the project to guide the design and development. Our design team created a light, clean and modern website which also retained the friendly, yet professional image of Angus Dundee.

Showcasing the exclusive range of whiskies and other services, the new website effectively illustrates the heritage of Angus Dundee Distillers. With the unique video banner, this engages visitors at the most common initial touch point encouraging them to become engrossed in the narrative of the brand.

“We’ve been working in the vibrant international drinks market for some years now and are delighted to count Angus Dundee and its sub-brands amongst our clients in this sector. The responsive sites are reflective of the quality and care put into every bottle produced and we’re delighted to support the growth of these incredible Scottish brands through digital innovation.”