About me

I help companies delivering better products by creating meaningful and empowering digital experiences, solving customers' needs, and adding value.

I design digital products and identities from strategy to delivery, understanding customers, and collaborating closely with businesses to reach their goals and build a creative connection between brand and people.

Over the last 15 years, I've been designing and improving digital products and experiences for successful startups and global companies from advertising to machine learning and investment banking, honing my craft in visual design, interactive design, experience design, and developing some sharp strategic and leadership skills.

I use a user-centered approach and a holistic vision to emphasize with customers, enhancing complex user-flows, prototyping, testing solutions, and iterating on feedback. I collaborate efficiently with teams and stakeholders, creating experiences that people love and bring significant value to businesses.

"The complexity is the enemy of execution"