ABOUT

BRIEF
The Eco Travel Network approached A Marr + Associates due to our work with Brecon Beacon Tourism. The brief was to raise the profile of their sustainable transport project.

SOLUTION
AMA created a range of innovative PR tactics to promote the network. The two main areas of focus were marketing collaborations and media press trip experiences. The team negotiated with the Renault marketing department to create a collaborative campaign to promote the Brecon
Beacons. Meetings to pitch press trips
were held with a range of media including Rough Guides, Channel 5’s Gadget Show and the Daily Telegraph.
Rough Guides sent two journalists to travel around the national park and cover two stories based
on itineraries created by AMA:
a food trail and an adventure trail. The vehicles encouraged the writers to stop at 30 partner businesses. Through the resulting pieces sustainable tourism was showcased via interactive maps, photo galleries and two blog articles
Channel 5’s Gadget Show filmed from the Brecon Beacons Eco Network Charge Points

RESULTS
Coverage was also generated from press trips and news round-ups in Daily Express, Mail on Sunday, Daily Telegraph, Western Mail, AOL Travel, The Independent, The Lady Magazine.
Renault promoted the campaign via its newsletters to 400,000 recipients. It also featured eco travel to the Brecon Beacons on Renault’s website and via social media feeds.