ABOUT

BRIEF
After Bridgend County Council installed two benches along the Welsh coastline that, rather than facing the ocean faced a busy road, they had a media backlash on their hands!

SOLUTION
We saw this as an opportunity to promote Bridgend County in a positive light. This was no council mishap, this was the birth
of the UK’s first dedicated selfie bench!
One quick call with the Director of the Bridgend Tourism Association and we had ourselves an official quote and our first #selfiebench selfie on Twitter.

RESULTS
The #selfiebench quickly saw coverage in traditional press and social media, bringing Bridgend’s coastline to an estimated UK audience of 10 million people
Regional: Wales Online, BBC Radio Wales, ITV Wales News and six regional BBC radio stations.
National: The Times, The Daily Telegraph, The Sun, The Independent, The Metro, Lonely Planet and BBC News.
Broadcast: BBC Breakfast, BBC2’s Chris Evans breakfast show, ITV News at Six, ITV News at Ten, BBC Newsnight, Heart Radio Network.

Social: Local people, news presenters and politicians alike took to Twitter to post their own #selfiebench selfies and news networks shared the story with their online audiences. News spread far and wide, reaching Russia, India, China, North America and many other countries across the globe.