AMV BBDO
London
ABOUT
This series of 3 online films were a core component in Pepsi Max's multi award winning 'Unbelievable' campaign (everything from Webby’s to Cannes Lions). The format followed our 2 presenters, armed only with a camera, around the country in order to uncover some of the U.K's most unbelievable talent. The series encouraged user interaction with the campaign and has so far earned over a million combined views.