AMV BBDO London

ABOUT

"We wanted to use the context of sport to visualise how mental health feels and encourage those struggling to talk about it and seek help.

Boxer Tyson Fury gave us our idea when speaking about his struggles with mental health and how close he came to suicide. If the big heavyweight champion of the world can talk about it, then anyone can.

By shining a light on his story, we hope to challenge the misconception that suffering from and talking about mental health is a sign of weakness. And that CALM is always in your corner."

MADEIT CREDITS

  • Campaign Against Living Miserably (CALM)Client
Contributor:

AMV BBDO has been a Contributor since 25th November 2015.

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The Invisible Opponent

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