A-MNEMONIC London

ABOUT

A-MNEMONIC have produced the music on the new campaign by Havas London for Lemlift. The new product by Reckitt Benckiser is a dissolvable supplement designed to support the immune system with Vitamin C and Zinc. With the cold, wet and blustery commutes of winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant character animation, fully intent on combatting winter misery. The A-MNEMONIC team were commissioned to re-imagine and update the 1950's song "Only You" by The Platters, newly arranged by Andrei Basirov at A-MNEMONIC who gave it an unabashed refresh and contemporary feel. Havas creatives, Diogo Abrantes and Chico Barrera comment, "Lemlift is all about helping people during winter. We wanted to play with that. We worked together with the Director: This is Felo, and Big Buoy on characters that are the embodiment of a horrible winter commute, but dialled-up to eleven." Agency: Havas London Director: This is Felo Production Company: RSA

Date created: October 2018 2018-10-01T00:00:00+0100
Date published: 10 October 2018 2018-10-10T12:34:59+0100

MADEIT CREDITS

  • Reckitt BenckiserClient
Project featured: on 12th October 2018

Lemlift "Winter Look"

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