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A-MNEMONIC Music teamed up with Brooklyn Brothers and Jaguar to create the soundtrack for the film promoting their Jaguar Ice Driving Experience.

Groups of Jaguar enthusiasts meet in the Alpine village of Gstaad to participate in a unique and luxurious ice driving experience. Gstaad is a favourite for sports lovers, with its perfect powder-fall snow in winter and lush greenery in summer. Vibrant farming and folk traditions complement its exclusive reputation.

After touching down, the guests are chauffeur-driven to a five-star hotel where the Jaguar Experience commences with a cocktail reception and a delicious three-course dinner followed by a good night’s sleep, before a full day of exhilaration on the ice.

Nestled in the majestic Saanenland mountain valley, the ice field at Saanen airstrip is the perfect environment to let Jaguar’s F-TYPE off the leash. The guests enjoy a tried, tested and well-loved route, racing and gliding across the ice.

The story starts with a series of shots that take us through a luxurious hotel, counterpointed by short teaser images of the Jaguar moving through very dynamic scenery, mountains and alpine woodland.

The ethereal music plays as we continue through the beautiful landscape; adding to the atmosphere of the cinematic film that was shot by Armand Attard. The music then explodes into an exhilarating theme tune as the film reaches its climax, with dramatic shots of the Jaguar racing and sliding across the ice track.

A-MNEMONIC’s recent work includes music branding on Love Island and Text Santa on ITV, and on commercials for ifolor for Walker Zurich and most recently on a global project for Havas Worldwide.

Client: Jaguar
Advertising Agency: The Brooklyn Brothers