ABOUT

A-MNEMONIC were commissioned by ITV and Initial TV to create the sonic identity for their new gameshow 99 to Beat - a high-energy, family-friendly format hosted by brothers Adam and Ryan Thomas in their first-ever presenting role. The brief called for a dynamic soundtrack packed with warmth, humour, tension, and silliness, underpinned by driving percussion and a strong, memorable hook . Composers Andrei Basirov and Toby Jarvis delivered a score that perfectly captures the show’s spirit: fresh yet familiar, high-stakes yet playful. From the main theme to bumpers, stings and format moments, A-MNEMONIC crafted a cohesive sonic world that enhances every chaotic twist and joyful turn of the show. 99 to Beat is pure entertainment - and the music brings it all together.