ABOUT

A-MNEMONIC created the sonic logo for Badoo as part of the dating app’s brand relaunch, in partnership with agency Untold Fable. Tasked with crafting a sound that reflects Badoo’s focus on real, meaningful connections, A-MNEMONIC developed the “Badoo heartbeat” - a rhythmic, human sound that captures the anticipation and excitement of dating. The brief called for something emotive, authentic, and full of energy, and the result is a distinctive sonic identity that pulses “Badoo, Badoo, Badoo,” perfectly aligning with the brand’s new platform, Find Something Real.