ABOUT

A name constructed from two essential ideas: action and time.“Take” represents the natural gesture of grabbing, choosing, and making something your own. “Now” introduces immediacy as both an emotional and consumption trigger. Together, both words create a short, impactful, and universal expression that transforms desire into action. Rather than describing a product, the naming activates behavior. Building on this conceptual foundation, we developed an urban, fresh, and flexible visual identity system designed to convey dynamism, authenticity, and approachability. The brand is shaped through bold typographic decisions, strong visual contrasts, and a graphic language capable of adapting across multiple formats, audiences, and touchpoints while maintaining consistency. The visual system is rooted in three key brand attributes: natural origin, bold flavor, and spontaneous consumption. These concepts translate into an identity with strong shelf presence, high memorability, and a contemporary attitude that naturally connects with younger audiences.
You want it. You take it. Now.