ABOUT

Orígenes is a Colombian NGO looking to reconnect people and strengthening social fabric through their culture, education, and sustainability.

In brand-building, our challenge is to find identity! The brand DNA of this project was carrying confidence, empathy, and inclusion in which partners and beneficiaries could feel the young, positive and energetic spirit of the brand.

Here, we used an unusual and less stiff typography which are commonly used by these types of organizations. We chose a different font in each single letter showing inclusion, as well as, flexibility by splitting and fitting one word in different formats. To do so, we developed an open graphic system that could be used on different surfaces, platforms and media without losing its identity. This opens a new world of applications.