ABOUT

Huula Peach came back to the studio with two new products and a clear goal: “We want to stand out visually and break away from the usual wellness clichés.”

Our approach:

While spending a season in Thailand, one of the birthplaces of monk fruit, we immersed ourselves in its history, usage, and cultural relevance. But more importantly, we sought inspiration. That’s how Inva Joy was born: a bold and playful concept full of characters, emotions, and irreverence. It led us to create Mon, the cheerful main character inspired by the joyful simplicity of Buddhist monks.

The solution:

We started by shaping Mon's story, personality, and visual identity through simple, expressive strokes. We built a minimalist yet playful color palette and adapted the character to the doypack format, preserving his charm and visual impact. The typography and claims reinforced the brand’s warmth and authenticity, while a black upper area was added to seamlessly integrate legal stamps without disrupting Mon's universe.

The result:

The brand has been very well received in local health stores, standing out on the shelves not only as an innovative product but also thanks to its bold and unconventional design. It’s now gearing up to enter the country’s major retail chains this year.