Frank Hernandez Art Director /​ Creative Director — Branding, Visua

ABOUT

Group trips with secret itineraries—in simple terms, that’s Mastebali. Imagine buying a ticket without knowing where you're headed, and each day you get hints about what you'll discover along the way, exploring each destination like a true local.

We dove right in, bringing our client Óscar’s main idea to life: a young, fun, easy-going sun that shows you an adventurous path full of surprises, like you’re a kid again.

We created a cool, youthful sun, chose a fresh and natural color palette, and designed a graphic universe with simple, freehand icons that reflect the brand's essence. For the photos, we added a duotone treatment with a texture that keeps a bit of mystery, not revealing the final destination too easily.

MADEIT CREDITS

  • MASTEBALIClient
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