Frank Hernandez Art Director /​ Creative Director — Branding, Visua

ABOUT

A visual evolution grounded in strategy.

Collage needed an identity that could match the level of growth they had achieved — from a young, experimental brand to a bold, creative force in the world of immersive events. We built the redesign around a core idea: fusion. That concept guided everything from the custom typography to the overall visual system.

The new logo keeps a nod to the original, but evolves through cuts, blends, and refined shapes that bring movement and adaptability. The color palette was streamlined — black and white as a foundation, accented with vibrant tones that reflect their energy. We created a modular design system applied across key brand assets, from apparel and stationery to a website that captures their spirit through intuitive navigation, strong hierarchy, and bold visuals. The project wrapped with a dynamic logo animation where each letter moves and connects, much like their team: aligned, agile, and constantly evolving.

Every design decision served a purpose — because a strong brand isn’t just about looking good; it’s about making meaning visible.

MADEIT CREDITS

  • CollageClient

COLLAGE

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