ABOUT

During the european football pre-season, the media and fans don't stop making predictions, opinions, speculations and gossips.
BLAH, BLAH, BLAH. If the players listen to the noise and chatter, they’d never create anything special where it matters: on the pitch.
Featuring some of european football’s most iconic players, coaches and teams, the adidas football pre-season campaign makes a powerful statement on football culture. Ignore the BLAH, bring the new to the game. Because First Never Follows.