ABOUT

Half of all adults under the age of 40 follow at least one travel influencer on social media. So for the launch of Warzone Pacific, Call of Duty’s battle royale game, we sent twelve of the biggest travel influencers in the world to the most exotic location of them all, Caldera. The fictitious paradise island, accessible only in our game. We started by assembling a squad of hand-selected travel influencers and asked for never-before-posted footage of them in a tropical location. We then Warzone-ified their clip with super intense and incredibly unexpected visual effects that mimicked real Warzone gameplay. Our influencers then dropped their post during the week of the game’s launch and geotagged the island. We followed that up by sending athletes and even a few celebrities to the island, immediately turning Caldera into the new “IT” destination on Instagram.