ABOUT

A captivating interactive video mapping projection of huge bright rotating turbines outside of main entrance of Stazione Leopolda –a former once-grand train station- is only the prologue of a successful story of industrial and technological partnership. “ GE Oil & Gas. We imagine the future. Always did” (“Immaginiamo il futuro. Da sempre”) was a 2 day-event (29th/30th November 2014) to celebrate the 60th anniversary of the iron foundry Nuovo Pignone but also the 20th anniversary of its acquisition by General Electric.

The project, designed by architect Alessandro Rustighi for Mediacross, from its conception to every little single detail, stands out for sharpened forms, as blades, aggressive/radical angles and hardness. The work-machinery force, post-industrial and technological innovation are the concepts behind and are represented by materials as metals, cable, concrete, pvc and LED wash lights. All with a futuristic, restrained/sobriety and audacious look, creating a contemporary art gallery like atmosphere that matches perfectly and even enhances the strong personality space of the once in the past train station.
Once inside the itinerary starts with a giant ribbon / tape as main architectural element which guide the visitors through the history of this long-term business association but also through the spaces. 80 metres of this angular bending structure of dibond aluminium is the main support and timeline along the exhibition where several light boxes showing an impressive photographic archive have a key role....