ABOUT

Concept

Batt Cables is a UK B2B supplier of electric cables serving industries across the UK and Europe. Strong product range, but losing ground online. When their marketing director brought us in, the brief was simple to say and hard to do: grow qualified organic traffic, generate more leads, and deliver results the board could actually report on. We set ambitious but achievable KPIs together, including 20,000+ monthly sessions across organic and paid, month-on-month lead growth, and more datasheet and brochure downloads. Hitting them meant one integrated strategy pulling technical development, SEO and content marketing into a single plan rather than three separate efforts.
Execution

We started with a full audit and found three gaps holding Batt back: competitors were ranking for cable calculator searches Batt had no answer to, the high-intent term 'armoured cable' was missing from the site entirely, and thin content was capping their authority. So we built. We developed a fully functional, technically accurate cable calculator alongside Batt's own sales team, then ran a content strategy to rank it. We scaled content output hard against 'armoured cable' and its long-tail variants to close the gap on competitors. And we drove sustained organic growth across the whole site through technical optimisation and customer-focused content, with the calculator and expanded product content positioning Batt as a genuine industry authority.
Results

The calculator hit Page 1 and became one of the highest-traffic pages on the site, drawing 6,857 active users and 9,684 page views within five months. The armoured cable pages pulled 9,795 sessions with an 85%+ traffic rise in the final three months and Page 1 rankings across multiple terms. Site-wide, organic traffic rose 216% over ten months, with 41k organic sessions and 14k returning organic visitors. Commercially it added up: 198,000 total sessions, 2,541 leads, 3,031 datasheets and 1,350 brochures downloaded. As their Head of Ecommerce put it, the sales uplift was immediate.