ABOUT

Concept

Amore Argento had everything except an online presence to match. Over 30 years of British jewellery design behind it, sterling silver set with genuine gemstones, a signature birthstone range and a loyal network of stockists. But its direct-to-consumer website told none of that story. Online sales were minimal and the site was quietly leaking the brand's biggest growth opportunity. It had been built the old way: slow, no clear USPs, no urgency, no email capture, nothing to turn a browser into a buyer, and it was speaking to no one in particular because there was no defined customer to anchor it. No social presence, almost no organic visibility, and no marketing infrastructure underneath to build on. A brand of this quality was effectively standing still.

Execution

We didn't bolt on tactics, we rebuilt Amore Argento as a single commercial system. First the foundations: a complete rebrand with a new palette and identity, and a fast, modern website built to sell, with clear USPs, conversion-focused product pages, exit-intent popups and on-site urgency. Then audience and acquisition: we narrowed the brand to a defined buying persona and rebuilt targeting around her, switching on paid across Google and Meta (Shopping, Paid Search and Paid Social) alongside an SEO and content programme to grow organic visibility from the ground up. Then engagement and retention: a social presence built from scratch, an ambassador and influencer programme to put the jewellery on real people, and email, popups and FOMO campaigns to capture demand and bring buyers back. Running through all of it, proper tracking and analytics so every channel, campaign and keyword could be measured and improved month on month.

Results

In twelve months the site went from near-dormant to one of the brand's strongest assets. Website traffic grew by 1,800%, with around 25,000 active users now arriving through seven live acquisition channels: Direct, Organic Search, Paid Search, Paid Shopping, Paid Social, Organic Social and Referral. Organic search traffic alone grew roughly 14x, a social audience was built from zero to 6,200+ sessions, and the store now generates real eCommerce revenue where before there was effectively none.