ABOUT

BRIEF: Dubai Holding have created some of Dubai’s most recognizable icons. From the Burj Al Arab, Emirates Towers and the Dubai Design District. The problem is no one knows who Dubai Holding are and what they do.

IDEA: For their 15 year anniversary, we wanted humanize the brand by communicating to Dubai, and the world, how they’ve been there for the cities’ residents on every step of their journey by building off their campaign line ‘With you, every step of the way’. We brought this to life by showing various people and families achieving their life-goals, all thanks to Dubai Holding, through the small steps they take.

The campaign spanned across film, OOH, events, digital and social.