Shelby Alexander Meale
Creative Director
ABOUT
How do you get people excited about loans? Send them a film featuring something that really interests them: themselves.
Using a combination of insight, data, video technology and creativity, we emailed a personalized video to 180,000 Barclays customers outlining their unique loan offer. Not only did we make the customer the star, we managed to make loans more exciting.
180,000 videos produced
Over 40,000 variables
106% uplift in email open rates
1,100% uplift in click through rates
Average video view time 58.5 seconds
AWARDS
DMA Award Shortlist
Back to Barclays Personalised Lending Video project
Caroline Michaelis
Creative Director, Monks
Netherlands