4am Saatchi & Saatchi Latinamerica

ABOUT

We developed a silver sun screen created for an at risk group of young people in the streets of Central America, The Silver Boys.

Silver Sun Screen was developed to give visibility to this problem and at least minimizing the risk this unprotected minority is facing.

Made of natural pigments Silver Sun Screen is now a registered trademark in Guatemala and is in testing stage.

To give more visibility to this problem that the Pandemic only made worst we also created a short documentary.

AWARDS

El Ojo Bronze

MADEIT CREDITS

  • Fundación Unidos Contra el CáncerClient
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