ABOUT

Concept -
Where the Wild Is, is an incredibly exciting start up tour operator selling unforgettable experiences to the Nordic countries. The business needed an attractive and user-centric web platform to inform, inspire and engage the target audience. We worked dynamically to enhance the brand, create a real platform and provide a feature-rich website, at minimal cost.

Top 3 project objectives -
Create a distinctive brand
We wanted to create a brand that stands out from the competition and reflects the business values. A clever choice of symbology hints towards the nature of the business while allowing future growth of the company when new countries are introduced to the offering.

Provide an exceptional user experience
For all our clients we put users first, then combine user and market insight with business objectives. In this instance, we utilised a prototyping tool followed by user testing which allowed us to see how the website was being used and adapted to suit all audience types.

Driver user enquiries
As a startup, we are completely focused on providing Where the Wild Is with the strongest foundations. The proposition is strong and when combined with a visually engaging, inspirational and friction-less digital experience, we expect the Where the Wild Is team to be kept busy with high volumes of prospect enquiries.

Execution -
- Help client roll out new business
- Provide users with functional and inspiring content
- Drive enquiries from engaged audience members
- Produce a user centric solution that helps connect users with the Scandinavian experience of their dreams
- Help people explore and experience the world in a sustainable way
- Provide a user-friendly CMS for simplistic and time efficient management of content

What we did -
- Brand development including logo design
- UX Design
- Interactive Prototype
- Hosting
- Design of Umbraco solution
- Front end build
- Back end build
- Quality assurance testing

Results-
- 97/100 desktop site speed
- 95/100 mobile site speed