ABOUT

Concept -
Having previously struggled with external SEO resource, Sawday’s were looking for an agency they could trust to be responsive to their needs and identify areas of improvement.

Top 3 objectives -
Agile working partnership
To allow Sawday's to maximise the output of their resources, both internally and externally.

Recover from previous organic traffic fluctuations
Organic traffic had suffered a loss in 2018. They were struggling with organic growth so we needed to find a way to help them.

Use tech hygiene to mitigate the repercussions of a difficult website migration
Their website migration had caused structural and duplication issues. Technical SEO was needed to help fix the issues.

Execution -
Working closely with Sawday’s staff members at all levels, and across multiple departments, our SEO Manager was able to push forward tech and content fixes to the large inventory website; maximising outputs throughout the business.

Using a 12 month/4 Sprint strategy matrix, alongside responsive internal support, ensured that budgets are invested in the areas that will drive the most return on investment.

What we did -
- Website audit
- Provide feedback on information architecture and content strategy
- 12 month matrix strategy development
- Regular catch-ups
- Progression tracking

Results -
- 33% improvement in mobile site speed
- 'Excellent' desktop site speed up from 'average'
- 2.54% increase in YOY unique users acquired through Organic Search