3Sixty Digital Bristol

ABOUT

Concept-
Digital Visitor is the UK’s leading travel destination digital marketing agency with clients including Visit Japan, Catalunya and Mauritius. However, their brand identity and website no longer reflected this market-leading position.

The previous logo was developed 3 years ago and Digital Visitor wanted advice from a branding company to see if something could be done to align the brand with the business and new, more ambitious plans.

Top 3 project objectives:

New logo
A new logo that communicates more global ambitions.

New website
Clean, easy to use and maintain.

Brand roll-out
Outstanding online and offline branded assets for day to day use.

Execution-
- Market research
- Concept design
- Brand identity
- Animation & illustration
- Brand rollout
- User research
- Website concepts
- Template designs
- Website assets & guidelines

Results-
- Logo
Clean, modern and flexible marque that uses moiré effect symbolising a magnetic field and
suggesting a globe.
- Website
An easy to navigate and simple to maintain website that positions Digital Visitor as market
leaders.
- Brand
Rollout of diverse and beautifully branded assets for day to day use.

Date created: January 2019 2019-01-01T00:00:00+0000
Date published: 27 February 2019 2019-02-27T11:32:14+0000

MADEIT CREDITS

Brand identity - Digital Visitor

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