ABOUT

Concept -
Digital Visitor is the UK’s leading travel destination digital marketing agency with clients including Visit Japan, Catalunya and Mauritius. However, their brand identity and website no longer reflected this market-leading position.

The previous logo was developed 3 years ago and Digital Visitor wanted advice from a branding company to see if something could be done to align the brand with the business and new, more ambitious plans.

Top 3 project objectives -
New logo
A new logo that communicates more global ambitions.

New website
Clean, easy to use and maintain.

Brand roll-out
Outstanding online and offline branded assets for day to day use.

Execution -
The previous logo was developed 3 years ago and Digital Visitor wanted advice from a branding company to see if something could be done to align the brand with the business and new, more ambitious plans.

What we did -
Market research
Concept design
Brand identity
Animation & illustration
Brand rollout
User research
Website concepts
Template designs
Website assets & guidelines

Results -
Logo - Clean, modern and flexible marque that uses moiré effect symbolising a magnetic field and suggesting a globe.

Website - An easy to navigate and simple to maintain website that positions Digital Visitor as market leaders.

Brand - Rollout of diverse and beautifully branded assets for day to day use.