ABOUT

The Brief
Enthusiast Motor Insurance wanted to drive brand awareness and conversion for its specialist motor insurance. Their audience are petrolheads, enthusiasts that want the best for their pride and joy. The team at Enthusiast are exactly that too. The creative challenge, bring that passion to life.

The Solution
Focusing in on our audience we discovered that they seemed to communicate in their own language and iconic soundbites.

Out of these unique soundbites the campaign was born. By ignoring the rest of the “ordinary” car insurance market we aimed to talk to them in their language and shout about our insurance that is anything but ordinary.

Production Partner
The Lowdown