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The Brief

Higher Education can change your life, but to do so it needs to flex around your current life. That’s where studying with Swinburne Online (SOL) allows you to fit study around your family, your career and all the rest life throws at you. 3Scoops were tasked to communicate the life-changing benefits of higher education, whilst highlighting all the flexibility that makes it a possibility for students.

The Solution

Who better to tell the story than the students themselves? 18 students shared the impact studying with SOL had made on their life: from career advances, to fitting around their growing family and even total career changes! With a dynamic mixed media approach to production, the assets fought against the stereotypical student testimonial and instead served as inspirational snippets that showed the real life impact of attaining a degree with Swinburne Online.

The Results
The campaign is still live today, and continues to build momentum, with assets averaging a View Through Rate (VTR) of over 70% and test and learn strategies in place to make ongoing optimisations.

The Awards

w3 Awards 2025
Gold - Video Series (Schools & Universities)
dotCOMM Awards 2025
Gold - Video (Educational Institution)

Production Partner
Poppet