ABOUT

3 fish were commissioned by property developers Allied London to produce something unique to use as a marketing tool for their retail lettings team. Something that could be given to over 50 top-end fashion designers and retailers in four different countries; the likes of such as Paul Smith, Vivienne Westwood, Versace, GUCCI and Chanel. The objective was to attract the very best in fashion retail to The Avenue, Spinningfields. Manchester’s newest premium fashion district and “The Bond Street of the North.”

We designed some very special books. Using the best digital printer in the world, we had them cloth-bound, with blind-debossed titling and each book had bespoke end-papers.

In the same way that a hand-written letter is a delight to read, we handcrafted each book, fashioning a story around each fashion house and designer, within the creative thought of ‘some things were meant to be.’ Each and every fashion house biog was individually written and illustrated with some light humour thrown in. Each story was then translated into Spanish, French, Italian or German according to the origin of the particular fashion designer.

The project was a real labour of 3 fish love, but the result was well worth it. A commercial success too. It’s what gets us fishes out of bed in the mornings.