ABOUT

Thomas Cook were experts in moving large numbers of people around globally in the package holiday market. iLUKA have vast experience working with key sponsors covering 16 years of Olympic Games. With these strengths, they joined together in a JV to tender to LOCOG for the Official Package Provider for the London 2012 Olympic Games. Our role was simple in comparison. We were to provide an engaging creative proposition around the business proposition, colour it in, then package the tender beautifully. ‘You’re all invited’ was the theme we arrived at, supported by a series of youthful images, and inclusive visual messages for the Paralympics. The identity gave a nod to the Olympic identity, whist being very patriotic. The rest was down to the business proposal. The tender was successful.