ABOUT

When iLUKA, a global sports marketing and hospitality management company, were asked to provide an RFP for Omega’s hospitality activities at the winter Olympics in Vancouver in 2010, they knew it needed to stand out. 3 fish were invited to steer the RFP’s look and feel and final production. Drawing upon Omega’s rich history with Olympic timekeeping and precision, we came up with a design that reflected Omega’s heritage and values.

The cover presented a simple interpretation of the classic Omega stopwatch, whilst the chapter dividers depicted a simple interpretation of the tracks left by past winter Olympic champions. All beautifully packaged in a foiled, cloth-bound hard backed book.