1 in 3 deaths every second by 2050 because of the food we consume every day. Why? Antimicrobial resistance. Our film ‘AMR is Now’ unveils the stark reality of using antibiotics in the food chain.
FAIRR asked us to make a film for AMR week, wanting to partner with a company that could produce a high-quality, emotive film that took a deliberate departure from their usual video formats. The film was commended for its minimalistic and data-driven approach, causing a positive stir across social media channels with major data and science organisations sharing the film even further.