360i
New York
ABOUT
A different way to hype fight night:
We've all seen the typical boxing promo before: intense fight footage, energetic music, and an extremely masculine voiceover. Sound familiar? Well, DAZN does things differently. In partnership with the subscription streaming service, we took a fresh approach by using the stereotypical footage and voiceover with a humorous spin.
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Ricardo Barbosa
Creative Director
Brazil
Matt Newman
Film Editor, Trim Editing
United Kingdom