360i New York


Truly is on mission to solidify itself as the go-to hard seltzer of downtown cool kids and the creative class. They stand in stark contradiction to competitors like White Claw and Bud Light Seltzer, who are doing everything they can to blend in with masses of homogenous drinkers.

These flavored-inspired, custom mailers – targeted to sneaker influencers – delivered the new, crisper fresh taste of Truly to a niche, but vocal audience in their own visual language.

World-renowned illustrators were briefed to bring Truly’s unique flavors to life. Participating talent included Alex Trochut, Bang Sangho, Alva Skog, Eero Lampinen, Justyna Stasik, La Boca, Mike Wilcox, Rich Tu, Sophy Hollington, Shawna X, James Dawes, and Sean Friedmen. 

In addition to generating in-depth unboxing videos and flavor reviews from each of the targeted influencers, Truly Flavor Drop started conversations around the brand’s willingness to embrace the creative class and set the stage for future collaborations.


  • Truly Hard SeltzerClient
  • Andrew ZinkerDirector of Business Affairs
  • Brian GartsideDesign Director
  • Carissa RanelyckeHead of Integrated Production
  • Dani CalogeraGroup Director – Brand Mgmt & Growth
  • Dany RothemundSenior Copywriter
  • Doug MurrayCreative Director
  • Frank CartagenaExecutive Creative Director
  • James LaveryProduction Artist
  • John KinsellaHead of Graphic Studio
  • Joy GlassAssociate Director, Influencer Marketing
  • Kevin TamayoProject Manager
  • Kristina KaneExecutive Producer
  • Melissa CohenProject Director
  • Menno KluinChief Creative Officer
  • Sophia DelPlatoDesigner
  • * 360i
  • * Sage LuceroCopywriter
  • * Andrew HunterCreative Director
  • * Adrienne DarnellSenior Producer
  • * Greer ManningAccount Manager
  • * Sarah ArringtonArt Director
  • * Sam ShepherdExecutive Creative Director
Annual 2020 ShortlistFlavor DropPackaging Project featured: on 21st January 2021 Contributor:

360i has been a Contributor since 25th November 2015.

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Flavor Drop