360i
New York
ABOUT
Integrated campaign for the healthy snack that tastes like an indulgence:
SkinnyPop wants people to know there’s a better option out there than the bland health food snacks you’re “supposed to” eat – one that lets you truly indulge in something crispy, crunchy and delicious. Even furry woodland creatures not known for their pickiness can tell the difference. From a :30 spot directed by Harold Einstein to social and digital content and partnerships, our media and creative integrated campaign reminds people that life is too short to satisfy your cravings with unsatisfying snacks.
Back to Almost Irresponsible project
Ricardo Barbosa
Creative Director
Brazil
Matt Newman
Film Editor, Trim Editing
United Kingdom