ABOUT

The challenge:

Affiliate marketing was already playing a key role in ScS’s performance marketing mix, but to meet ambitious online growth targets, we needed to take the affiliate channel to the next level.

We were on a mission to double website traffic, increase revenue contribution from the affiliate channel, and expand the no. of ‘click active’ publishers.

The solution:

Buying a sofa or flooring is a considered purchase with a high level of exploration and evaluation. We needed to select affiliate partners which had a broad audience appeal that would drive visibility throughout the journey.

We diversified the affiliate mix to reach our audience in new places and reduce revenue reliance on cashback partners.

The results:

A 112% rise in website sessions alongside 78% revenue growth from the affiliate channel YoY!