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The challenge:

Asda Money offers a trusted range of personal finance products, but the brand needed something special to stand-out from competitors and better connect with new and existing customers.

The solution:

‘Monty the pig’ was born. Sitting at the forefront of the brand and its digital activity, Monty brought a touch of humour and accessibility to a sector that is known to be detail-heavy and lacking in personality.

With Monty on our side, we enhanced customer sentiment, improved organic search visibility, and increased online conversions – all through a series of creative animations and tactical digital campaigns.

The results:

Monty had won the hearts of the nation and the numbers backed it up.

81% of customers agreed Monty made the brand more appealing & relevant.
226% increase in conversions across key products YoY.