ABOUT

We’ve been Arla Foods' leading digital experience agency for 5 years. We’ve worked closely with their marketing team to spearhead digital innovation within their business.

The challenge:

Arla Foods is the UK’s largest farmer-owned dairy cooperative. Historically, marketing investment was focused on ATL activation, but with a growing need to better connect with consumers, we had to showcase the true value of digital to drive investment.

The solution:

We changed the narrative and ways of working. Aligning ourselves closely with Arla’s marketing team, we led the way on key website projects. As our relationship grew, we became Arla’s go-to partner for digital strategy, driving innovation across the board.

What we did:

- Created Arla Open Farm – an evergreen interactive digital experience for parents and children
- Launched the first Amazon Alexa Voice Skill for Baby&Me
- Enhanced advertising creative effectiveness and brand experiences through biometric testing in our lab
- Developed web-based games and campaign websites for multiple brands
- Improved user experience with a new website for Anchor Butter
- Led on paid media and search strategy