ABOUT

247 Fintech Marketing partnered with Riskcovry, a FinTech/Insurtech company offering insurance-related services and embedded distribution capabilities, to design and execute a full-funnel digital acquisition program. The initiative combined PPC advertising, a purpose-built landing page, and CRO to systematically improve traffic quality, onsite engagement, and conversion efficiency.

Challenge
Riskcovry required an integrated performance program to elevate lead volume and conversion quality in a competitive FinTech/Insurtech landscape. The project scope spanned:

Designing a new, conversion-oriented landing page aligned to B2B buyer needs (partnerships, product, and business stakeholders).
Running efficient PPC campaigns across Google and LinkedIn while maintaining message-market fit by industry segment.
Conducting a comprehensive CRO program to resolve usability friction, strengthen trust, and boost mobile performance.

Results
PPC Performance:

1,226 clicks on a $1,625.67 ad spend
CPC: $1.33
CTR: 0.35%

These results reflect efficient budget use with stable CPCs and controlled reach toward qualified, intent-bearing audiences.