23red
London
ABOUT
Oxford is classed as “seriously water stressed” by the Environment Agency, meaning there needs to be a proactive plan to help conserve water in the area to ensure there’s enough to meet growing demand.
Thames Water is running a number of initiatives to reduce leakage on the city’s hundreds of kilometres of pipes, including using listening devices to detect water escaping from the network, and is now helping residents to use water wisely, whatever the weather.
The campaign features everyday household items such as washing machines, baths and showers being used with sand, honey and orange juice instead of water, showing there’s no substitute for the precious resource.
MADEIT CREDITS
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Thames WaterClient
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23red -
Daryll ArthurCreative/Art director -
Morgan LockyerAgent/Producer -
Ali OmarCreative -
Regan GreyPhotography -
Tag Collective ArtsPost Production Agency -
Amelia LeachmanAccount Director -
Sean KinmontCreative Director
Annual 2018 ShortlistThere's No Substitute for WaterAdvertising: Print
Project featured: on 31st January 2018
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23red has been a Contributor since 25th November 2015.