ABOUT

We were approached by BPLS to act as creative partners for their annual summit. An event dedicated to celebrating diversity and empowering Black professionals within the life sciences sector.

What began as a request for creative production quickly evolved into something more transformative. BPLS required end-to-end support across all event touchpoints, including presentation decks, invitations, a website refresh, agenda booklets, all event print collateral, and event merchandise and photography and videography on the day. We took on the project on a pro-bono basis, recognising both the importance of their mission and the opportunity to create meaningful impact through design.
Early in the process, we identified a critical opportunity: while BPLS had an existing logo, they lacked a cohesive brand identity. The logo alone was restrictive and risked limiting the organisation’s growth and visibility at a time when their voice (and the voices they represent) needed to be amplified.

We guided the team through a rebrand, grounding in their purpose and future vision. Through collaborative workshops and ongoing dialogue, we translated their inspiring story into a fully realised brand identity, one that delivers clarity, consistency, and credibility. The new brand system was designed for longevity, enabling BPLS to scale their presence, strengthen partnerships, and communicate with greater authority across all platforms.

This identity was then brought to life across every element of the summit, creating a cohesive and elevated experience for attendees, from digital touchpoints to physical environments.

The impact was immediate and tangible. Feedback from attendees, partners, and patrons highlighted a significant uplift in perceived professionalism, visibility, and engagement. The refreshed brand not only enhanced the event experience but also strengthened BPLS’s positioning as a leading voice in advancing diversity within life sciences sector.

Beyond the event itself, this project contributed to a broader social outcome: empowering an organisation that champions underrepresented talent with the tools, confidence, and platform to expand its reach and influence. By investing our time and expertise pro-bono, we were able to support a mission that drives long-term change and helps to create a more inclusive and representative future for the industry.