The Reward Practice are an independent source of advice on how to reward, incentivise and motivate staff, they’re also based in 5 international locations. They asked us to make their brand appeal to their customer base (FTSE 100 organisations), feel professional, corporate and stand out from their competitors. Plus, they need their website to hold lot’s of information.
The saying ‘Earning the Fruits of your labour’ inspired the branding concept. The feel we got from this was Rewarding, Hard work and Organic.
With these words in mind we created eye-catching graphics – inspired by fruit, contemporary typography and a brand that looked confident, corporate but fresh and different enough to stand proudly out of the crowd.
We took the minimalist, vibrant nature of our branding and applied it to their site, this meant – what initially looks like a lot of text, doesn’t look and feel as heavy and crowded. Also, the site could be used for information on the specialist subject of rewards and incentives. This has naturally attracted more traffic to the site.
Overall, the new site has helped The Reward Practice reach out to a much larger audience and has helped them sell their product more effectively.