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NHS Tameside and Glossop asked 22 to create the identity and marketing materials for a GP and Dental Access campaign. The aim was to create greater awareness of the good level of access to GPs and NHS dentists in the borough.

We commissioned a series of fun illustrations for the campaign that could be used across several key messages that needed to be communicated.

As well as clarifying points such as free treatment for children, transparent charging and making appointments, the illustrations had to convey the responsiveness of the service.

From past experience illustration works particularly well in campaigns such as this. Especially if the illustrations use humour to convey a serious message. If you can make people smile you’ve usually got their attention. The simple illustrations style meant that different illustrations could work well with a range of messages. This enabled a wide choice of creative executions over a number of online and offline marketing materials.

The campaign was applied to printed literature, 6 and 24 sheet billboards, and a micro site.