Project title Amazfit Cheetah 2 Pro by 1stAveMachine for AmazfitWho liked - Project title Amazfit Cheetah 2 Pro by 1stAveMachine for Amazfit

1stAveMachine Brooklyn, NY

ABOUT

Concept
For the Amazfit Cheetah 2 Pro, we set out to showcase the watch and its key features through a dynamic product film where movement, materials and simulation became part of the visual language.

Execution
The project involved an extensive R&D phase. Early explorations focused on creating a network-like structure through simulation, testing different behaviours and visual approaches before moving towards fluid simulations.

Alongside the simulation work, we explored how the watch itself could assemble, transform and reveal its features in ways that felt both technically precise and visually engaging. The process involved a continuous back-and-forth between design, animation, simulation and the client, refining the visual language until every shot served the product.

Result
The final film brings those explorations together into a concise product piece, combining photoreal CGI, dynamic simulations and carefully choreographed product animation. As often happens with R&D-driven projects, only part of the experimentation is visible in the finished film, but that exploration was fundamental to finding the final look.