ABOUT

BRIEF
Update Kineo’s brand identity to reflect its growth as a leader in modern communications.

RESPONSE
Informed by our research of Kineo’s customers and other brands across the market, we created a bold new identity for Kineo that has global appeal and a modern aesthetic.

OUTCOME
Our branding has been rolled out to great success across the UK, USA, Canada, Australia, South Africa, Scandinavia and Israel.

Kineo are one of the most well respected internal comms consultancies in the world. They work with virtually every household name, delivering creative internal communications and training.

Their branding has not been updated since their inception. At the same time they have expanded across the globe and pivoted in terms of their offering. Kineo needed something that reflected their new modern business across the world.

The development process involved qualitative and quantitative research of all major brands in the market, across several markets. The work sought to understand needs, reactions and needs and informed the direction of the identity.

The branding has been rolled out across the world.