ABOUT

BRIEF
AAT wanted to encourage its members to regularly review their Code of Ethics policy.

RESPONSE
We converted CODE from a dry reference document into a visually striking, active online resource.

OUTCOME
The work launched in Nov 2014.

Accounting professionals are bound to strict ethical and technical standards. As a result, AAT wanted to encourage its members to review their Code of Ethics (CODE), while helping them apply it to their day-to-day work.

We decided to convert CODE from a dry reference document into a visually striking, active online resource.

Our AAT Ethics work is a branded campaign and online tool that conceptualises CODE as a subway map designed to keep its members on track. With a focus on usability and navigation, we also developed a brand new search function built around real life ethical scenarios.