ABOUT

Briefed to advertise hard drives to a new audience and tap into the wedding gift market, we created an email with a theme based on the popular TV show ‘Say Yes to the Dress’.

Through careful use of colour, imagery and animation we created a romantic look and feel in line with the popular TV show to make hard drives more appealing to a female audience. To generate engagement and wow-factor we used cutting edge email development techniques to build in an interactive shopping experience into the email. This allowed recipients to view the product range and select their desired size and colour without leaving the email, thus driving the reader closer to a purchase position before click-through. Once selected the product was added to their cart in the click-through to the landing page.